How Long Should Your Blog Post Be for SEO?
300 words? 800? 1,600? What is the SEO �sweet spot� to make sure your blog post ranks high in search results? Questioning the relationship between the length of a blog post and search result ranking implies that Google sets a minimum word count for blogs. Yet, no such standard actually exists.
I get it�the idea of a magic number for content length is incredibly appealing. To tempt this notion further, logically, the more words there are the more opportunities there will be to rank for keywords. But at what point does your content become a page full of keywords and content fillers in an attempt to satisfy search engines instead of fulfilling user needs?
The need to assign an optimal standard content length reflects the amount of effort people are willing to put into their SEO practices. In an attempt to stop you from drinking the Kool-Aid (i.e., to resist low-quality cookie-cutter SEO), this article will teach you how to determine the best content length based on search intent, how to create quality content, and how to monitor your content�s performance.
Let Search Intent Be Your Guide
Most SEO experts have opinions on what constitutes the optimal content length. Some will tell you that �300�500 words are best,� or �2,000 words should be the minimum for a blog,� or claim that they�ve found the �sweet spot� at 1,890 words.
However, knowing how long your content should be depends strongly on what is typical for the industry you are writing for, and what fulfills the intent of the search query.
Does the intent behind a keyword require long-form content to answer? If so, write long-form content. But, maybe, the intent is better answered in less text and more images. If that�s the case, then optimizing your images for SEO and reducing the number of words on your page is the best answer.
An effective way to determine the searcher�s intent in googling a keyword may be quite different from how Google interprets it. Perform a SERP (search engine results page) analysis and see if Google finds the blog content valuable for your target keywords. If Google does value the blog content, what does that content look like?
Performing a SERP analysis can teach you a lot about what kind of content succeeds in the search results for a given keyword. Here is an example of a SERP analysis measuring the content length of the top five results for one of my target keywords:
Of course, some pages included a comment section and videos, and have higher authority and credibility, so there is more to look at than the content length word count. However, this should give you a comprehensive idea of what length of content the target audience prefers and what you�re going up against to rank on the first page. For the keyword example used in my SERP analysis �when to use Oxford comma,� I can tell that people want the content to be direct and to the point without all the fluff. When I looked at the second page of Google (as we all know, nobody else does), I found articles with content over 1,200 words.
Create Content With Substance
Blog posts that perform well and rank well are the ones with high-value content. So, do the blog posts that are exactly 1,890 words long motivate people to make a purchase? Probably not. That is why you need to be innovative and consistent in creating high-quality content. When you create unique and valuable content you have the opportunity to build rapport, authority, trust, and brand awareness every time a searcher lands on your page.
In other words, if you can write your blog post and fulfill your reader�s intent in 300 words, then maybe you should. If it requires 3,000 words to make the reader feel the blog post was of value, then that�s perfectly fine, too.
The writing style you choose will influence your content�s length as well. Some blog topics and writing styles tend to be short, concise, and to the point. Others aim to be more conversational and interactive, which often lend to longer content.
Measuring Content Performance
It is important as you are writing blog content that you monitor your blog�s content performance. Some marketers are comfortable measuring the success of their blog with keyword rankings and organic traffic. In reality, your blog analytics give you access to pools of data beyond that. By getting information on whether your content is performing well, you can make the necessary adjustments to bring value to your users and maintain your rankings in the search results.
For more information on how to determine if your content is performing well, check out our guide to 16 content KPIs.
Don�t Believe the Word Count Myth
There is no perfect blog post length for SEO. It all comes down to the searcher�s intent and how detailed they expect the answer to be. It just so happens that long blog posts tend to answer the searcher�s question comprehensively. But it is not the length of the blog post that leads to higher rankings; it�s the fact that the blog post satisfies the question being asked. It is not uncommon to find top ranking pages for valuable keywords that are no more than 500 words in length, as my example above displayed.
Remember, the advice given here consists of guidelines, not requirements. The best thing you can do for your blog is to fill it with unique and valuable content and get rid of everything you don�t need.
It doesn�t matter if your blog post is 300, 1,500, or 2,000 words, or 100 words more than the top ranking page. By creating valuable content consistently for your audience, over time, you will help Google identify your website as an expert, and a trustworthy source on a topic/industry, and in return will rank higher for competitive keywords.
https://www.portent.com/blog/seo/how-long-should-your-blog-post-be-for-seo.htm
The content further down on the subject of SEO Blog Post is incredibly engaging. You should take a look.
While in this write-up, we will certainly cover some of things you ought to do to enhance your Search Engine Optimization blog post, we will certainly additionally go over a couple of pointers that can help you make one of the most out of these steps. By reading this post, you will have the ability to put the appropriate Search Engine Optimization tactics into usage as well as make sure that your post is not just seen by the ideal individuals, yet additionally by those that are seeking the certain particular niche that you are marketing to.
Readability is a very essential element of any type of blog post. With the increase in online search engine robots discovering blogs to search for, it is critical that the content is as legible as possible. Great web content will be conveniently noticeable to the internet search engine, which implies that your target audience is mosting likely to find you easier if the material on your blog site is good, as well as understandable.
The very first tip that we are going to cover is to execute keyword research prior to you write your content. By doing so, you will have the ability to see what your viewers have been looking for, which will certainly give you a suggestion as to what key phrases they will certainly want. By doing this, you will have the ability to concentrate your efforts on those keyword phrases, permitting your article to be correctly maximized.
The second pointer that we are going to cover in relation to the readability of your material. It is really vital that your keyword phrases study is done prior to you begin composing your blog post. If you are not sure regarding how the key phrases will be spelled as well as the words that will certainly opt for them, you are going to run the risk of having your post incorrectly stand for the incorrect particular niche.
By utilizing the keywords research study, you will be able to properly focus on those words that you need to be utilizing in your post. By doing so, you will be able to obtain a far better readability of your blog post. You ought to never ever utilize every one of the search phrases in one sentence, or try to use all of words in your article simultaneously. This is ineffective and also is a sign of a careless author.
With readability being an element, you might wish to try to lower the quantity of words that you have in your article. In order to do this, you will need to exercise doing each paragraph of your post in the precise same means. This will certainly assist to reduce the variety of words that you need to enter each paragraph, and will certainly aid you make certain that your visitors can comprehend your blog posts conveniently.
With the readability concern being such an essential concern, you might wish to consider the quantity of content that you are going to include in your article. If you are concentrating on a specific key phrase that has numerous variations within it, you must possibly be trying to consist of the variant when composing your message. This will make sure that you do not review your words limitation for that specific search phrase as well as will certainly make your web content more attractive to your viewers.
Having readability as a vital aspect, you need to also take into consideration the word count that you have in your post. If you are creating an article that focuses on a details key words expression, you ought to attempt to maintain it at a minimum of 500 words. This is essential for 2 reasons.
Initially, this will assist to make sure that you do not look at your keyword phrases study. If you are not able to keep your key words messages under 500 words, after that it may be time to carry on to one more SEO business. Second, when your key phrases are just utilized at a reduced rate, the opportunities of it being captured by search engines and developing you with a negative reputation are much less likely.
With keyword phrases study and readability are vital, you need to also recognize the density of search phrases. You may want to attempt making use of a single word for each and every key words or group of search phrases.
In addition to this, you must likewise take note of the readability of your blog post. This means that you will certainly need to consider exactly how your key words will certainly be led to, and what is finest for the readability of your web content. If you are supplying information to readers that they are going to need for their requirements, after that they will require to be able to follow find out this here your points easily.
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